Are you worried how to get customer engagement in the limited budget for your newly established business?
Actually, this is a problem every startup goes through. Creating a buzz through the direct marketing channels needs a lot of time, financial resources and marketing efforts, which new entrepreneurs might not be able to afford due to financial crunch.
Blogger outreach here comes as a solution for the startups. These experienced and highly popular bloggers have a huge follower base. Startups can join hands with them to enhance customer engagement with the compelling content written by the influencers.
If you are still confused how to leverage the power of blogger engagement for the promotion of your newly established brand, here are the tips for you.
Grow friendly relations
What are the important elements of a strong friendship? Trust, understanding, and companionship are the essential factors for successful and lasting friendship. Include these elements in your relations with the customers and convert them into your friends.
Trust: You can build trust in your brand by telling the real behind the scenes stories in attention-grabbing way. Engage bloggers with your brand and encourage them to write about your story to help people relate to your brand.
Understanding: It grows when you know the likes and dislikes of your audience. Engage with them on social media channels, pay attention to their feedback on the blogs and find out how you can help them in improving their lives.
Companionship: Stay your customers updated with the improvements and growth your brand is making. Blogger engagement with regularly updated blog posts is an effective technique for this. Companionship does not grow just by joining each other on the social profiles or by providing basic information.
Engage with community of the bloggers
You should spare time to visit different blogging communities to make a list of top bloggers in your domain. Participation in the community gives you an opportunity to engage with the audience and find out right niche for your products and services. There are chances that you find bloggers in your niche who have large active followers participating in the discussions. You can build external links by participating in these discussions and create brand awareness.
Advertising
I know it might be very difficult for you to invest in expensive Pay Per Click advertising campaigns due to limited budget and resources. But bloggers can help you out with this problem as well. Pay them a fee per click and they will happily host a visual advertisement with a link to your site. This is more cost effective and result oriented marketing strategy than investing in expensive ad campaigns. Huge blogger outreach helps you tap a large market area with more valuable and quality clicks.
How to approach bloggers for marketing of your company, products, and services?
Most of the top bloggers are really busy and have limited time to go through all the emails they get. So, shooting a mail and then waiting for their response might not always help you. It is better to arrange personal meeting with the bloggers and:
Remember that blogger engagement for the brand promotion is a long term association and it takes a lot of efforts to build strong relations. You might not find every blogger interested in your brand.
If you don’t have time to personally meet every blogger, you can just register at the blogging platform Blogmint and start a campaign there to get direct requests from the bloggers.
Actually, this is a problem every startup goes through. Creating a buzz through the direct marketing channels needs a lot of time, financial resources and marketing efforts, which new entrepreneurs might not be able to afford due to financial crunch.
Blogger outreach here comes as a solution for the startups. These experienced and highly popular bloggers have a huge follower base. Startups can join hands with them to enhance customer engagement with the compelling content written by the influencers.
If you are still confused how to leverage the power of blogger engagement for the promotion of your newly established brand, here are the tips for you.
Grow friendly relations
What are the important elements of a strong friendship? Trust, understanding, and companionship are the essential factors for successful and lasting friendship. Include these elements in your relations with the customers and convert them into your friends.
Trust: You can build trust in your brand by telling the real behind the scenes stories in attention-grabbing way. Engage bloggers with your brand and encourage them to write about your story to help people relate to your brand.
Understanding: It grows when you know the likes and dislikes of your audience. Engage with them on social media channels, pay attention to their feedback on the blogs and find out how you can help them in improving their lives.
Companionship: Stay your customers updated with the improvements and growth your brand is making. Blogger engagement with regularly updated blog posts is an effective technique for this. Companionship does not grow just by joining each other on the social profiles or by providing basic information.
Engage with community of the bloggers
You should spare time to visit different blogging communities to make a list of top bloggers in your domain. Participation in the community gives you an opportunity to engage with the audience and find out right niche for your products and services. There are chances that you find bloggers in your niche who have large active followers participating in the discussions. You can build external links by participating in these discussions and create brand awareness.
Advertising
I know it might be very difficult for you to invest in expensive Pay Per Click advertising campaigns due to limited budget and resources. But bloggers can help you out with this problem as well. Pay them a fee per click and they will happily host a visual advertisement with a link to your site. This is more cost effective and result oriented marketing strategy than investing in expensive ad campaigns. Huge blogger outreach helps you tap a large market area with more valuable and quality clicks.
How to approach bloggers for marketing of your company, products, and services?
Most of the top bloggers are really busy and have limited time to go through all the emails they get. So, shooting a mail and then waiting for their response might not always help you. It is better to arrange personal meeting with the bloggers and:
- Introduce yourself and your business with small details including the products, services, business goals etc.
- Praise their work to prove that you have read their blogs. You can mention some of the interesting blogs to show that you are not bragging.
- Do your homework and go through the website beforehand. If you are approaching through a blogging platform like Blogmint, go through their rules and regulations.
- Be clear with your intentions and request them directly. Whether you want product reviews or promotional posts, say it clearly.
- Offer value to the bloggers in terms of free gifts, fees or some future opportunities.
Remember that blogger engagement for the brand promotion is a long term association and it takes a lot of efforts to build strong relations. You might not find every blogger interested in your brand.
If you don’t have time to personally meet every blogger, you can just register at the blogging platform Blogmint and start a campaign there to get direct requests from the bloggers.